recent

  • whatevs
  • A—Z

Grand Hotel

  • verbal identity
  • messaging

Grand Hotel on Mackinac Island is truly a fantastical place. We helped reimagine their brand with an emphasis on the uniqueness of the experience.

Calendly

  • verbal identity
  • messaging

Calendly is more than you think. Beneath the surface is powerful software that enables next-level productivity. We helped Calendly tell their story.

Dashlane

  • verbal identity
  • messaging

We helped this leading password management company through a complete rebrand. In partnership with Pentagram, we focused on verbal identity.

Boston Harbor Hotel

  • verbal identity
  • messaging

Boston Harbor is a renowned 5-star hotel with world-class service. Design Minded helped uplevel their branding, with a focus on verbal identity.

lululemon

  • brand uplevel
  • product naming
  • messaging

Alongside the Pentagram team, Design Minded worked on lululemon initiatives including brand uplevel, selfcare line, and experiential stores.

Twitter

  • naming
  • verbal identity
  • messaging

Design Minded helped reinvent Twitter Next—an internal group that partners with agencies to launch innovative ideas worth talking about.

Bubblehouse

  • concept/ideation
  • campaign collateral

Bubblehouse is an innovative NFT marketplace. Design Minded conceptualized and designed a bold creative campaign to help introduce them to the world.

Stage

  • design system
  • visual + verbal Identity
  • naming

Stage is a wellness marketplace for women with breast cancer. We helped with naming, brand identity, packaging, web design, and collateral.

Toys”R”Us

  • design system
  • visual + verbal Identity
  • naming

We worked with Toys“R”Us to create a parent company responsible for licensing this beloved toy store with an incredible legacy

archive

  • whatevs
  • A—Z

Motive

2020

2020

Formerly KeepTruckin, Motive is an innovative fleet management platform. We helped Motive reinvent itself with a new name and narrative.

Arc’teryx

2019

2019

Arc’terx makes high performance outerwear and outdoor clothing. Design Minded developed a cohesive naming schema for all of their products.

Concentric

2017–2018

2017–2018

Concentric was an innovative what-if platform with machine learning and forecasting intelligence. Design Minded worked on many campaigns and design projects.

vTech

2003–2007

2003–2007

vTech is a leader in educational toys for kids of all ages. We designed packaging for keyboards, phones, and electronics.

Portfolios with Purpose

2015–2018

2015–2018

PwP is a fantasy stock-picking platform with all proceeds donated to charitable causes. Design Minded helped with branding and ongoing advisory.

Weber

2022

2022

Design Minded helped this well-known grilling brand uplevel the packaging for their popular seasonings.

American Express

2008–2011

2008–2011

For a number of years, we worked on Centurion and Platinum brands to create print and digital collateral for Amex’s most valued cardmembers.

Ann Eileen

2023

2023

Ann Eileen Thompson is a thought leader with a praise-worthy podcast. We created a website to elevate her work and amplify her message.

eu2be

2020–2023

2020–2023

Design Minded helped uplevel the identity for eu2be, an artful skincare brand that honors the body’s natural beauty with time-tested formulas.

Tangram Flex

2017

2017

Tangram Flex secures the world’s most complex systems. We helped this mission-critical company clarify their brand narrative and messaging.

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