Grand Hotel on Mackinac Island is truly a fantastical place. We helped reimagine their brand with an emphasis on the uniqueness of the experience.

Calendly is more than you think. Beneath the surface is powerful software that enables next-level productivity. We helped Calendly tell their story.

We helped this leading password management company through a complete rebrand. In partnership with Pentagram, we focused on verbal identity.

Boston Harbor is a renowned 5-star hotel with world-class service. Design Minded helped uplevel their branding, with a focus on verbal identity.

Alongside the Pentagram team, Design Minded worked on lululemon initiatives including brand uplevel, selfcare line, and experiential stores.

Design Minded helped reinvent Twitter Next—an internal group that partners with agencies to launch innovative ideas worth talking about.

Bubblehouse is an innovative NFT marketplace. Design Minded conceptualized and designed a bold creative campaign to help introduce them to the world.

Stage is a wellness marketplace for women with breast cancer. We helped with naming, brand identity, packaging, web design, and collateral.

We worked with Toys“R”Us to create a parent company responsible for licensing this beloved toy store with an incredible legacy

Formerly KeepTruckin, Motive is an innovative fleet management platform. We helped Motive reinvent itself with a new name and narrative.

Arc’terx makes high performance outerwear and outdoor clothing. Design Minded developed a cohesive naming schema for all of their products.

Concentric was an innovative what-if platform with machine learning and forecasting intelligence. Design Minded worked on many campaigns and design projects.

vTech is a leader in educational toys for kids of all ages. We designed packaging for keyboards, phones, and electronics.

PwP is a fantasy stock-picking platform with all proceeds donated to charitable causes. Design Minded helped with branding and ongoing advisory.

Design Minded helped this well-known grilling brand uplevel the packaging for their popular seasonings.

For a number of years, we worked on Centurion and Platinum brands to create print and digital collateral for Amex’s most valued cardmembers.

Ann Eileen Thompson is a thought leader with a praise-worthy podcast. We created a website to elevate her work and amplify her message.

Design Minded helped uplevel the identity for eu2be, an artful skincare brand that honors the body’s natural beauty with time-tested formulas.

Tangram Flex secures the world’s most complex systems. We helped this mission-critical company clarify their brand narrative and messaging.